How do ChatGPT ads work?
Simpler than Google. People ask ChatGPT for what they need. If what you sell answers the question, your ad shows up right under the answer.
- “Best dentist near me”
- “Who can remodel my kitchen?”
- “What should I use so I stop losing leads?”
best dentist near me
Here are a few well-reviewed dental practices close to you, with same-week openings:
Your Business Here
This is the spot your ad shows up in.
yourwebsite.com
There is no keyword list to guess at. You describe the customer you want. ChatGPT reads the conversation and decides whether you fit.
Why now?
- 01
The auction is nearly empty
Every ad platform gets one season where clicks are cheap because almost nobody is bidding. Facebook had it. Google had it. ChatGPT is in it right now. That season ends the week everyone else shows up.
- 02
You are not fighting over one keyword
Instead of buying an exact phrase and paying whatever the biggest advertiser paid for it, you describe who you want as a customer. A small budget stops going head to head with a huge one over the same three words.
- 03
This is where the question actually gets asked now
Your customer stopped typing three words into a search box. They describe the whole problem and ask what to do about it. If you are not in that answer, you are not in the decision.
Want your ad running this week?
We get on a call. I look at what you sell and who buys it, and we build your first ChatGPT ad together, on the call. If it isn't a fit for your business, I'll tell you that instead.
So, who am I?
My name is Cesar Taveras.
Monday to Friday I run paid media for a Fortune 500 language-education brand — multi-million-dollar Meta budgets, user acquisition on iOS and Android, every dollar accounted for.
That job taught me the thing most agencies still miss: getting the click is the easy half. What happens in the ten minutes after it is what decides whether you got a customer.
So I don't sell a course on ChatGPT ads. I set the ads up, point them at a page whose only job is booking calls, and show you what came back.
I work in English and Spanish, and I only take a few of these at a time.
Let's get your first ChatGPT ad live.
One call. I look at your business, we build the ad on the call, and you decide from there. No slide deck.
30 minutes, no cost. If ChatGPT ads are wrong for your business, I'll say so on the call.